Crafting User Experience
Providing strategy, planning and improving customer experiences for businesses worldwide.
Enigen are an award winning customer experience consultancy company based in London & Colchester, with group offices in Milan, Rome, Turin, Naples & Sao Paulo. For the past 10 years they have been providing services to various industries including Insurance, Manufacturing and Retail to name a few. Their UK based website needed an overhaul both visually and from a functional point of view.
Built in WordPress, the main purpose of the website was to inform, educate and generate enquiries through trackable contact methods. Specialist areas included events and careers, along with data capture via newsletters and signups.
In a field where technical language can be baffling to the reader, it was important to break down and simplify large chunks of information and data. Enigen’s main service page was laid out with clear presentation and representative iconography, with referral call to actions throughout.
Enigen regularly organise corporate events and an important requirement of the website was the events calendar. We implemented a filterable system enabling the posting of detailed event listings along with the functionality for users to register interest in attending.
As is the case for many websites, it was important for the client to be able to update and maintain elements of the site independently, particularly the constantly evolving events and careers sections. Client usability was taken into account at each stage to ensure as much control over content as possible without compromising the site’s structure and security.
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The Enigen brand was already established, but as with all brands, consistency can be lost over time. As part of creating the new website, we established brand colours, defined a type hierarchy and introduced new styles of illustration and iconography.
"Fever's project support, designers and creative flare have been fundamental in hitting our objectives and going live on time"Manager, Enigen UK