Helping a new brand find it’s voice
Approached in 2014, Skills For Health (SFH) appointed Fever with the re-design and build of their new website and we jumped at the chance.
Skills for Health is a not-for-profit organisation committed to the development of an improved and sustainable healthcare workforce across the UK. Established in 2002 as the Sector Skills Council for Health for the UK health sector, Skills for Health helps to inform policy and standards focusing on health, education and improving the wider wellbeing of public health.
The website re-design focussed on bringing it up-to-date allowing for it to be fully accessible across all devices with an integrated Content Management System (CMS) that could be easily managed. To convey SFH’s wide product and service offering, the website had to work on various levels as a place for promoting products and services, news and information and as a resource platform.
Already having an established brand in place, SFH wanted to gently steer away from their look and feel, in favour of something more up-to-date and engaging. Therefore aside from the logo, we had complete creative freedom on the website, whilst nodding to the old band style. The website ultimately paved the way for the branding of all SFH’s branded materials thereafter.
Defining the logo
We convinced SFH the logo needed to be tweaked, mainly due to legibility issues at smaller scales, especially for digital use. As the logo had already been established, the change had to be subtle. With the attention on letter spacing, Gill Sans was replaced with Helvetica Neue as the new typeface for the logo. With the same typeface, we also wanted to breathe new life into the strapline lock-up, reducing its original width, but increasing its size, making it more engaging.
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It was clear SFH wanted to remove themselves from their previous colour palette, aiming for a more vibrant brand style. Keeping SHF’s primary brand colour purple, we introduced a new, broader colour palette to represent their wide service offering as the Sector Skills Council for Health.
As the appointed design agency for SFH, what followed was a plethora of work. Extensive brand guides were created setting the tone for all future SFH branded materials.
Since then we have supported them with brochures, leaflets, presentations, exhibitors and displays, internal document templates, email marketing and even detailed legal frameworks. More recently we have been assisting them with the branding and UX design for a new and exciting staff rostering application.
We have really enjoyed working with Dawn and the team and looked forward to what’s around the corner.
" You took the time to really understand our organisation & its end users, and it was refreshing to work with such a creative & technically able team."Dawn Bratcher, Senior Marketing Manager