Company Performing Arts are an award-winning dance school based in Clacton with studios in Colchester. Arron Lissimore presides over the studio as Principal. As a Recognised School with the Council for Dance Education and Training, The Company cover many disciplines and ages, alongside professional qualifications & examinations. Arron approached us regarding a new website for his ever-expanding studios, and we were thrilled to be able to work with such a creative team!
The existing site had a few issues and was no longer reflecting the polished performances of his students. He also needed the site to work around him, be easily updatable with new shows and classes and provide a good user experience for both existing and potential students.
For inspiration, we looked at theatres and dance schools worldwide. From this, we created a series of mood boards to establish the polished feel required. We were lucky enough to be able to utilise a great library of performance photography and studio images, and these very much steered our creative direction.
As the site required regular updates with new timetables, term dates and general class information, it was paramount that both students and parents could access this information when needed. We paid close attention to user journey and ensured that those accessing on mobile could easily find the required information within a few taps. During development, we utilised a float grid system to achieve the flexible content across desktop and mobile, ensuring usability was paramount without compromising on the design.
A large part of the initial brief was the implementation of a class finder to simplify the process. We created a filterable system, cross-referencing age, style and location to make it easy for parents to find the right classes for their children. As well as the class finder, an online store was required so that students could purchase clothing and uniforms, along with other peripherals, directly through the website. We implemented a simple WooCommerce shop and integrated it seamlessly with the main site.
Capped off with social media integration, the site went live in November and we’re dancing on the ceiling!
Take a look for yourselves…