Illustration and Animation
Animating a Brand
It's sometimes difficult to get across particularly complex sets of data in a plain ol' report.
We are, by nature, visual creatures. We tend to remember 10% of what we hear, 20% of what we read, but a whopping 80% of what we see and do. When dealing with complex information, the addition of motion and infographics can greatly aid the rate of information absorption.
Enigen came to us wanting to promote their new #ActAsOne campaign with simple to understand videos aimed at both B2B and B2C markets.
In addition, a Powerpoint presentation was required to present everything from client pitches to end-of-year reports.
Having previously worked with Enigen before on their new website, we were already familiar with the Enigen brand and message. We had to think about how we extend their existing presence to incorporate animation and audience interaction.
For both the presentation and video we established both design and animation styles, which were used throughout scenes and slides, and through meticulous planning and preparation, began to draw up the storyboards and template plans. Each slide and scene was carefully designed before being passed onto production.
We expanded the initial illustration suite to incorporate new elements correlating with the scripts of each video. We also liaised with professional voice recording artists and auditioned varying styles to ensure we captured the voice of Enigen accurately.
This graphic library was then exported for flexible use within the Powerpoint presentations, giving the client maximum flexibility to adapt to their individual project requirements.
We’re pretty pleased with the results, check them out for yourself…
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