Exhaust fumes are the main source of Colchester’s air pollution (source: Colchester Council). The positive environmental and social impact on Colchester of this project was really appealing to us, as it aligned perfectly with our We Care ethos.
Cycle Colchester
Getting active in the community.
Deliverables
Colchester Council came to us with an established brand for their initiative, which aims to get the people of Colchester cycling.
Supporting local
The team wanted to showcase their brand in a more balanced and accessible way. The site needed to appeal to all age groups and spark an interest in cycling.
For many clients, providing original content often poses a challenge, and so we were delighted that Cycle Colchester were able to provide some images of residents cycling in the community. We interspersed these images with illustrations of cyclists.
Peddling a cause close to home
We were delighted to win the tender for this project. From our studio in the centre of the city, we witnessed first-hand the development that has gone into Colchester’s cycling infrastructure of the past decade.
The important stuff
The site needed to appear to all age groups and spark interest in cycling. Whilst Cycle Colchester wanted to use their existing brand, its application on the website needed to be rethought, with accessibility and user experience at the forefront from day one.
Take a look at the features we introduced to ensure the site met the cycling needs of the people of Colchester.
Credits
Client Success Designer
Abi Suttle
Abi Suttle
Head of Design
Mark Banthorpe
Mark Banthorpe
“This Is Fever have been amazing to work with on redeveloping the Cycle Colchester website and we are really happy with the finished product. They were very flexible with including community feedback and delivered the project to a tight timeframe.”
Jade Brown, Transport & Sustainability Project Officer
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