Esco
Celebrating 40 years in business with a brand identity upgrade.
ESco sought an execution-focused agency to bring their brand vision to life ahead of the publishing services company’s 40th year celebrations.
Out with the old…
The goal was to create a brand that reflected the company’s legacy and ethos, and combined their heritage and reputation with the exciting future ahead of them. The brand identity revision included a fresh new logo, sub brand logos and a completely revamped website.
Our first impression of the close-knit team helped inspire the brand journey. Following our mini brand workshop, we explored conceptual pathways which aimed to create a sense of belonging and connection.
… in with the new
The curved accent of the logo denotes a positive emotional connection. This “smile” represents ESco’s relationship with its clients, end-users and team. We retained the emphasised “S” from the old logo to create continuity from the old logo to the new and to pay homage to the company’s founder, Susan Duffin.
We provided a refreshed visual identity with a sleek, modern logo and updated colour palette. The ambitious brand design system uses geometric shapes derived from the logo’s smile. The shapes foster a sense of connection across ESco’s branded content. This, coupled with a vibrant colour palette and candid photography, helps to convey the authenticity of a brand that values its people and culture.
Mark Banthorpe
Jordi Hales
“We’ve worked hard to build a reputation for excellence, and our new logo and website are designed to enhance that reputation, showcasing the expertise, passion and integrity that we bring to every project.”
Susan Duffin, Managing Director
