A brand evolution and website revolution to drive revenue and give Funk a stand-out market position.
Increase in visitors compared to previous years.
More orders compared to their sales last year.
The problem
Funk Motorsport specialises in automotive and industrial heat management. Their high-performing products and dominant industry presence led to a surge of global customers looking to purchase their products. They needed to invest in a website that could withstand the pressures of key trading dates like Black Friday to ensure a smooth, reliable experience for customers, something their previous site couldn’t deliver.
Our solution
We collaborated closely with the Funk team, identifying specific pain points and areas that would give them a standout market position. The brand underwent a refresh featuring a punchy new typeface and an electric colour scheme that reflects their confidence and prominence within the sector. This update laid a strong foundation for us to build into the website, finally aligning their digital presence with their strong reputation.
The results
With consistent monitoring and ongoing support, the Funk team enjoyed an exceptional Black Friday, achieving impressive results. The website handled 250,000 visitors, a 283% increase compared to the previous year, with zero downtime. This translated into a massive 1,300 orders, marking a 66.2% year-on-year increase.
Credits
Developer
Joey Hales
Designer
Daisy Brame
Technical Assistant
Will Johnson
Development Manager
Jordi Hales
Account Manager
Rebecca Coppin
Managing Director
Ben Green
“All looks silky smooth our end Ben. Thanks for you and your teams hard work & monitoring over the past week. Site looks real good, we are getting great feedback and order levels”
