Finding success with out-of-home advertising
What is Out of Home advertising?
Out-of-home (OOH) advertising is any form of promotion that reaches people when they are outside their homes. This includes billboards, bus shelters, posters, and digital screens in public spaces. It is one of the oldest forms of marketing, but it continues to evolve and deliver strong results when used as part of an integrated campaign.
Why is Out of Home advertising so popular?
OOH advertising remains popular because it offers something digital channels often struggle to achieve: real-world visibility. It connects with people during their everyday routines, when they are often more perceptive to what is around them.
Value for money
OOH can deliver excellent value. High-traffic locations provide consistent reach and strong engagement at a competitive cost per impression. With the right placement, a single creative can make thousands of daily impressions.
Cuts through digital clutter
In a world of pop-ups and scrollable feeds, OOH stands out. It cannot be skipped or blocked, and when executed well, it commands attention. Its physical presence helps brands make a lasting impression in a saturated media environment.
Reaches people on the move
OOH reaches people when they are out and about, in a mindset where they are more open to discovery. Whether it is a large-format billboard or an eye-catching digital screen, the message lands at the right moment and can influence real-world decisions.
How can I get the best out of OOH advertising?
OOH works best when it supports a wider marketing plan. It should complement other channels rather than sit in isolation.
Integrated and multichannel campaigns
When OOH is used alongside channels such as social media, search, or experiential marketing, it reinforces brand messages and creates a consistent customer journey. A strong outdoor creative can drive curiosity that continues online.
Geotargeting and contextual relevance
Modern OOH placements can be targeted to specific areas or moments. Ads can respond to local events, weather or time of day. This makes the message more relevant and helps brands connect with audiences in a natural way.
A different kind of measurement
OOH success is not measured in clicks or likes. Instead, it builds awareness, improves recall and drives engagement across other channels. It should be viewed as part of a broader customer experience that lifts the performance of the full campaign.
The rise of Digital Out of Home (DOOH) advertising
What Is DOOH?
Digital Out of Home (DOOH) uses digital screens, motion graphics and data to deliver dynamic content in real time. It is flexible, creative and increasingly accessible to brands of all sizes.
Opening new creative doors
Animation, live data and interactive content make DOOH campaigns more engaging and adaptable. These assets can also be repurposed for digital or social activity, helping brands maximise creative investment while maintaining a consistent look and feel.
Accessible for every brand
Once reserved for major advertisers, DOOH is now within reach for smaller businesses too. More flexible buying options and a greater range of available spaces mean that brands can choose placements that suit their audience, goals and budget.
Bringing it all together
OOH and DOOH advertising remain essential parts of an integrated marketing strategy. They create impact, enhance brand visibility and complement digital activity by reaching people in the real world. For brands looking to stand out, out-of-home offers a proven, powerful way to connect with audiences and leave a lasting impression. Click here to find out more about This is Fever’s marketing campaigns.
