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Brand Guidelines

Develop and define a clear set of rules for you and your team to follow and ensure your brand is instantly recognisable and used correctly.

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Communicate how your brand should be represented

Brand guidelines are a clearly defined set of rules and standards that help to communicate how your brand should be represented. By having brand guidelines, businesses are able to ensure consistent messaging in everything that they do, by demonstrating what your company is, what you do, and what you stand for.

A brand guide is often referred to as a brand bible, and covers everything from how and where to use your logo (or logos), which fonts and typefaces to use and when, along with a clearly defined colour palette.

A brand guide defines the rules that must be followed when somebody is representing your brand. By setting out those rules clearly, you ensure that your marketing material is identifiably yours and avoid mistakes such as improper font usage.

By defining your brand in a comprehensive document, you can remove ambiguity and save yourself time when applying your brand in different contexts.

Articulate your brand with ease between team members and external parties to ensure that your brand rules are followed everywhere.

“From start to finish, everyone at Fever was patient and understanding, never once straying from our vision and adding exceptional value with their creative expertise.”

Matt Lale, Hertfordshire County Council

Experts in brand design and strategy

You’re in safe hands, as our team of experts will be able to help by creating a clearly defined set of brand guidelines that establish a clear set of rules to follow. Whether this is by creating a new brand guide for a startup, or by taking an objective look at where your brand is now, to update an existing set of brand guidelines, we have the expertise to help.

Create a following with consistent brand engagement for your business

Whether you’re an independent startup or corporate giant, you will need a clearly defined set of brand guidelines to ensure that your messaging is consistent and on point for every engagement your audience has with you. This is achieved through an established set of brand guidelines.

Our team of experienced brand design experts have worked with countless brands, across all sectors, to define memorable and instantly recognisable brands.

Related case studies

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Stokes Sauce Rebrand and POS Packaging Design

75 Labels created across multiple product types.

Stokes Sauces

A refreshed brand identity for East Anglia’s favourite condiment.

Food and Beverage

78 Page document created, adhering to strict accessibility guidelines.

UK Data Service

Setting a standard of clarity.

Life Sciences

Ready to review your brand guidelines requirements?

Complete the contact form and our team will get back to you within one working day. Whether you’re looking to enhance your existing brand guidelines or start afresh, we’re here to help. From our principle studio in Colchester and our remote office in London, we partner with businesses across the UK and beyond.