Lonza
Delivering creative and digital services at a global scale.
How a creative partnership gives one of the world’s largest CDMOs consistent, specialist design output, without the overhead of rotating suppliers.
The commercial challenge
Lonza is one of the world’s largest CDMOs, operating across life sciences, pharma, and biotech. Organisations at this scale face a persistent design problem: sustaining high-quality, on-brand output across a continuous pipeline of events, campaigns, and scientific communications, without overwhelming an in-house team.
The COVID-19 pandemic sharpened this. With conferences moving online overnight, Lonza needed an external partner who could produce technically accurate visual content at pace. The objective was not just short-term event support. It was a reliable, brand-fluent extension of their internal design capability.
Analysis and insight
Lonza’s in-house team handles a wide brief. The volume and specialist nature of assets required, detailed scientific illustration, exhibition environments, motion graphics, regularly exceed what any lean internal function can absorb. External support is structural, not supplementary.
The risk is inconsistency. Rotating agencies introduce variation in quality and brand adherence, and each new supplier carries a briefing and ramp-up overhead. The logical response was a long-term retained relationship: one partner, deeply familiar with the brand, available without repeated procurement cycles.
Four disciplines, one consistent partner
This is Fever has delivered across the areas where Lonza’s in-house capacity is most stretched:
Translating complex biological and chemical processes into clear visual assets for both technical and commercial audiences.
Maintaining visual consistency across event collateral, campaigns, and communications.
Booth design and supporting materials for competitive industry settings.
Animated content for virtual and hybrid events.
A partnership strengthened on merit
The most honest measure of commercial return here is continuity. Lonza has maintained and expanded the relationship since the pandemic period, and when capacity constraints arise on specific projects, This is Fever is one of a small number of trusted agencies they turn to first. Partnerships at this level are not renewed on goodwill, and preferred supplier status is not given lightly. Both reflect an output that consistently justifies the investment.
