Our designers mapped out the user flows and created wireframes that would provide a seamless journey for the user from entering the site to buying a product.
We approached the design mobile-first, building on insight provided by Out and About that highlighted that the majority of their users visited the site on mobile. Restructuring the site and creating an easy-to-use search and filter function makes it easy for users to find the products and brand they are looking for.
In the first 6 weeks of trading on their new site, Out and About sales increased by 286%. To put this in context, there was 65% growth over the same period last year.
