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Factory 42

Bringing the Green Planet to life.

When it comes to pushing the boundaries, Factory 42 are leaders and innovators in their field, using their experience and know-how to blend tech and real-life experiences seamlessly.

Overview

Being the geeks that we are, we love it when a client comes to us with something a little techy, and Factory 42 never fails to disappoint.

Factory 42 are a team of “immersive storytellers”, who specialise in blending and fusing technology and in-person and live experiences to great effect. We’ve had the privilege of working with them on two projects now, the first being a mixed-reality theatre experience named Lost Origin, which propelled the audience into an immersive and all-encompassing performance. The second being an event in conjunction with BBC Studios, that used augmented reality powered by EE’s 5G network to transport people into five diverse and distinct and visually enhanced worlds, including Rainforest, Freshwater, Saltwater, Desert, and seasonal biomes.

  • Design and development of TheGreenPlanetExperience.co.uk
  • Customised and developed the ticketing system in conjunction with TicketTailor, along with ensuring that this would withstand high demand
  • Hosting through a combination of AWS, Cloudflare, and Queue-It
  • Design and development of HTML email invitations to be used with a 3rd party email marketing tool
  • Full compliance with multiple stakeholders brand guidelines and IT/Data requirements

What we achieved

On the face of it, the website for The Green Planet AR Experience was a relatively simple one. However, beneath the surface there was quite a lot of work to do with a very tight turnaround time for completion. This immovable deadline was set to coincide with a comprehensive media and PR campaign, so we needed to ensure that we delivered on time and that the site was suitably load tested, in preparation of the highly anticipated site traffic.

Credits
Head of Design
Mark Banthorpe
Head of Development
Jordi Hales

Are you looking for something like this?

We’d love to discuss how we would be able to lend our expertise to your next project. Get in touch for an informal chat about how we can make this a reality.

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