As Commercial Director, Alex drives the commercial growth of the agency, bringing together new business development, strong client relationships, and a sharp eye for commercial strategy.
She ensures the agency is not just delivering great work, but doing so in a way that is financially sound and built to grow.
With a background in operations, Alex understands how the agency works from the inside out. That gives her a distinct advantage in commercial conversations: she knows what delivery actually costs, what quality genuinely requires, and how to structure partnerships that work for both sides. Clients get a straight-talking, commercially-minded partner who is as invested in their outcomes as they are.
Her focus spans winning the right work, nurturing long-term client relationships, and making sure the commercial foundations of the agency are solid.
