Championing a Unique Student Union Culture

Essex Student Union

Year

2017-2020

Sector

Education

Deliverables

Championing a Unique Student Union Culture

In 2016, the University of Essex’ Student Union approached us to assist in the regular creation and supplementation of event and marketing materials. The role of a Student Union is to democratically represent the interests of its members and communicate ideas and solutions between students and the university. The way in which they engage with students is therefore of utmost importance and requires clear, concise communication and representation.

Esu heirloom booklet

Supporting the Voices of the Future

While the university’s Student’s Union has internal marketing and production teams, they required outside assistance in order to fulfil their wide-ranging design needs – from branding to print, animation and illustration. The campaign material is often in reaction to real-time events or union achievements, and therefore needs to be conceived, produced and rolled out within a couple of weeks.

Shag week instagram Shag week posters Esu black history month card Esu black history month
Esu hero

Visualising Ambition

Our work with ESU is carried out on a retainer basis, offering set numbers of hours a week in order to facilitate the quick turnarounds. Larger events such as the annual summer ball that require more planning are dealt with on a case-by-case basis.

3 J3 A0414 Moa restaurant Moa beer menu Moa food menu

The guys at Fever made efforts to understand our journey and our culture. Good design is a language, not a style. That language has now started more conversations with our members. They are fully integrated with us.

Alex O'Dell, Senior Marketing Manager, Essex Students Union
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