BC Designs

We were approached in 2016 to give the BC Designs brochure a refreshed look. Since then, we’ve established a warm working relationship, supporting them with new brochure designs alongside reinvigorating their brand’s visual identity. Barrie Cutchie, founder of BC Designs has been at the forefront of bath design for over 30 years.

Previously, BC Designs had produced most of their brochures in-house, so it was important for us to respect the legacy of the brand, and to also help carry it forward. We worked closely with the sales and marketing coordinator, Sally Cutchie, who led the art direction for the photography and who was open to sharing ideas for the visual direction of their brand.

Over time, we introduced a bolder character to the brochure, such as displaying large beautiful serif typefaces and typographic variations for product listings.

We fused traditional with contemporary, introducing splashes of watercolour, entwined with geometric patterns, and a de-bossed metallic copper finish for the cover, adding to the brochure’s direct appeal.

Bayswater is a premium bath brand born out of the acquisition of BC Designs by Ultra Finishing in 2017. As a stand-alone brand, BC Designs remains independent under Ultra Finishing, but now with a wider, ambitious outlook for growth and product development. We were brought in to improve the product information layout and design of the first Bayswater brochure.

Our objective was to visually articulate heavy product information with large images, whilst maintaining the luxurious and clean aesthetic of the new Bayswater visual identity. The original brochure layout wasn’t quite practical enough for the amount of product information it needed to relay. We rethought the layout and typographic structure, merging conventional grid approaches with greater flexibility and breathing space to produce a stylish result that was both pleasing on the eye and easy to digest.