We’re excited to be launching a new website for the Loc-Group’s Renewables division. We’ve successfully supported the Loc-Group on a number of previous online projects. Being part of a project to help improve the UK’s contribution to climate change is something we’re very proud of and as a creative digital agency, the subject of renewable energy is something we’d like to be more involved with.
LOC Renewables brings together the vast experience of the LOC Group and that of its fully owned subsidiary, Longitude Engineering, who ensure operational success for offshore renewable energy projects.
LOC Renewables are attending the Offshore Wind 2017 event, which is the world’s largest offshore conference and exhibition taking place in London. It was important the launch of their new website coincided with their presence at the event so that they could successfully promote their services with the right assets in place for a consistence brand narrative.
Given the recent Paris Climate Agreement and surrounding events, climate change and reducing the world’s emissions is heavily featured in the news right now, not to mention the controversial decision making from the far west. Also considering the UK is the host of the event, as the world leader in offshore wind, with around 10,000+ participants, 80+ countries, 400+ exhibitors and 150+ speakers, including brands such as Siemens and Green Investment Bank to name a couple, all at the forefront of the offshore wind industry—it’s fair to say this is a huge opportunity for our client to make a good, long lasting impression.
To maintain our strong and consistent relationship with LOC Group, the Renewables website had to be turned around in a considerably short window to achieve the desired launch date. We had to make sure everything fell into place smoothly.
The design had to follow the main LOC Group brand, remaining consistent to its subsidiary brands, but also have its own identity as well. Tones of green was an obvious choice for the eco-friendly colour palette, combined with clean and dynamic layout. We created some icons to help demonstrate the range of services on offer, as well as a neat parallax feature image on the home page, made from 3-4 layers of imagery, subtlety brought to life in code. We wanted the site to be informative and confident in its appearance, with clear navigation throughout.
Being under pressure is nothing new to our talented team of designers and developers. Being aware of all the variables that make up a project timeline goes hand-in-hand with experience, intuition, good communication and efficient project scheduling. The renewable energies market is thriving with new ideas and technology, paving the way for future generations; a legacy Fever are extremely proud to be a small part of, with the desire to participate in more projects in the foreseeable future.