We were approached at the end of last year to review calgaryavansino.com, a prominent website in the world of health and lifestyle. Our review culminated in a commission to redesign and optimise the whole website with user experience at its core, with a few additions along the way.
Calgary Avansino, one of Vogue’s contributing editors, is a big figure in the world of food, fitness and lifestyle. Featured in the likes of Tatler, The Sunday Times and The Independent, Calgary has fostered a large community and amassed a large following across social media. After publishing her debut book “Keep It Real” in 2016, her focus had shifted to improving the website and optimising its content.
Essentially, the aim was simple – increase the screen real-estate to add more relevant content and get users moving around the site more efficiently. From recipe and video directories to informational articles and interviews, the result is an integrated network of good food and inspiration!
“I can’t wait to start sharing it with my audience!”
We were thrilled to be able to work with Calgary on this project, and even picked up some new recipes along the way. Take a look at our case study to learn more and be sure to visit calgaryavansino.com for some yummy cooking tips!