Brand Identity

Who are you?

Getting to know your brand on a personal level can be daunting. Let the professionals handle it.

An in-depth understanding of exactly what makes a brand is paramount. A common misconception is that a brand consists of a logo and some defined colours, but an identity is much more than that. It’s your brand’s visual language and how it’s communicated through various platforms. An identity is an amalgamation of language, tone and style, along with defined usage of colours, typography and imagery.

“We really love the new clean fresh look. You are quickly becoming legends in our business.”

Emma Brice, Rivenhall Oaks Golf
closeup of someone painting
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Your brand identity conveys your company’s core message in a consistent and visually appealing way. Having a clearly defined brand identity adds strength and value to your business and creates a non-verbal bond with your customers. We light the fuse by researching your needs and work with you to develop your brand’s ‘personal’ style.

A strong visual identity reflects the ambitions and desires of its customers – it’s what keeps certain brands at the forefront of people’s minds. Understanding how customers currently perceive your brand can help you define strengths and weaknesses in how you’re projecting your message.

We’ll look at your target markets and current audience to help you to pin down your brand’s personality, and realize it’s full scope.

After getting to know your brand we’ll establish some guidelines to ensure that visual and tonal consistency is maintained throughout the company. These guidelines keep your visual identity from becoming diluted and off-message. They let everyone, interns and CEOs alike, know how your brand looks and sounds – from a memo to a tweet.

Depending on the company’s brand architecture you might require some flexibility. Adaptable elements, such as logos, deliver your message in a way that suits all your needs.

So, if your existing brand is having a mid-life crisis, or you’re starting from scratch get in touch. We’d love to identify with you over a cuppa.

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