Effective brand guardianship ensures your brand’s identity is applied appropriately and consistently across multiple touchpoints.
The more effort that goes into safeguarding your brand’s visual identity at the start, the more effectively and effortlessly your brand will work for you in the future.
All businesses are careful to maintain a new brand when it’s first implemented, but it can be easy to let standards slip over time. Larger organisations or those with high staff turnover can be particularly vulnerable. Without guides in place, the greater the number of people involved means the messier and diluted a brand can become.
We produce solid brand guides to varying levels of detail, depending on the size and depth of your brand. These contain information on brand calibration across your organisation and help to reinforce brand values and trust with your audience. Generally, brand guides are accessible through a printed book and/or a PDF, but for large corporations, brand guides can be created and accessed online.
Arguably, every company needs a brand and every brand needs a guide. In a nutshell, brand guidelines are designed to be easily followed by others, helping to maintain clear and consistent use of a brand’s values and visual identity. This means less risk of misalignment, and less time spent micromanaging your branding across individual projects.
Your brand is in safe hands
This is Fever help alleviate brand pain-points — as mentioned previously — by offering design retainers to support your in-house team with guidance and practical support on a range of creatives across digital and print services. We also offer website maintenance packages to help manage and preserve your brand’s digital representation.
Want to bring strength, clarity and confidence to your brand? Get in touch today.