Redefining Brand Identity
A brand refresh is just that - a reconsideration of your position in the marketplace.
Perhaps you have a well-established and successful business, but your brand identity is feeling tired and outdated. Influences like changing demographics, technology or location may also be reasons to consider updating your identity. If this sounds like something you need, get in touch today to find out more.
Perhaps you already have a great logo, but it is being used inconsistently. Maybe your business’ strapline is showing its age, or your marketing materials and typeface aren’t as snazzy as they once were.
A brand identity is an amalgamation of language, tone and style, along with defined usage of colours, typography and imagery. If it’s poorly executed, it can result in a diluted brand experience and reduced successes.
Many businesses have to be flexible due to company structure or demographic appeal, so it’s important to be versatile and inclusive. This can include developing the use of a flexible logo system or implementing adjustable styles to accommodate complex brand architecture within a single company.
So, if your existing brand is concerning you, get in touch. We’d love to learn more about your business and your requirements over a cuppa.
“I opened the draft and thought – that is ******* fantastic. I love it. It’s perfect.”Sandra Blüm, Lycogel
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