Creating A Memorable Logo
A logo is the ambassador of your brand identity. It is the graphic representation of your business, a visual mark to represent a product and/or service.
We create visual identities that add strength and value to your business, clearly defining or redefining your desired approach. Our creative team love to work on developing a new logo design. When we are approached to create a logo, we try to avoid having a preconceived idea of your brand, without creative interpretation. We do this because we want to get to know you first, before we put pencil to paper.
When designing a logo for you, we always take into account your demographic and current client base, while being inclusive of any potential appeal from outside groups. When a clear understanding of the brand is established, we start work on some initial concepts. Our brand workshops offer the opportunity to really get under the skin of your brand in finer detail. From this exercise both parties have a clearer understanding and direction of the brand identity. This helps us create a more coherent logo design.
There are various styles of logos from monograms that use initials (such as NASA and the V&A), to more engineered fluid logos (such as Google Doodle and MTV, for example). Other styles include logotypes, emblems, abstract and symbols. We will identify at an early stage what type of logo your brand needs to carry its identity forward.
We’ll help create a logo that best represents your brand, its name, its personality and values. The key to a good logo is clarity. It has to work on many levels, and has to especially be adaptive to many digital environments. The best logos are often the simplest, but the simplest can often take the most work to achieve. Put another way, the best logos work less for your attention.
Trends come and go, but the key is to try and make your logo timeless. Currently there’s a nod towards nostalgia, reviving old brands for a new age, such as the iconic Co-op clover-leaf logo, for example, which owes heavily to the original design from 1968. Fluid or dynamic logos are also on the rise. The most extreme example of a fluid logo, and one of our favourites, would be Channel 4’s iconic ‘4’ symbol, which has been broken down continuously over the years.
Having the right logo can truly make or break a brand, so it is vital it is done professionally, and maintained with care and consistency. Brand guidelines can sometimes be overwhelming, but they are created to cement the treatment of a logo and other assets, reinforcing the projection of a brand. The clarity of a brand’s perception is down to the simplicity and consistency of its projection.
If you’d like us to help shape your brand and design your new logo, get in touch with us.
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