Guiding The Way To Greater Independence

AReye

This is Fever have worked with the University of Essex Students Union on over 120 projects, in a partnership that we're hugely proud of. It was through this relationship that we were invited to pitch our Web and Graphic Design services for the University's Research & Enterprise Office for a new invention that they had developed, AReye.

This was a very exciting project, as a team at The University of Essex had developed a product that has the potential to revolutionise the lives of people living with Visual Field Loss, which is a specific type of blindness.

Who's it for?

What is AReye?

AReye is a software solution for people living with Visual Field Loss and is designed to work with all types of virtual reality (VR) headsets.

The technology works by providing a live stream that compensates for the specific area/s of blindness that a user has, allowing them to be more aware of their surroundings, giving them the confidence to navigate their environment more safely.

We were briefed to create a new website, logo, and short animated video to showcase AReye to potential supporters and backers.

A Reye Laptop1
Orange pattern A Reye
How we did it

It All Starts With The Perfect Logo

Our first task was to help create a strong identity for AReye, a logo which encapsulates what they do. Following a detailed research phase, we presented the client with three initial concepts.

Focus

Bold and simple; the half-tone pattern applied to the circle creates an optical blur effect. This suggests themes relating to focus and vision, which are then linked to the benefits of AReye. Violet is the colour that has the highest frequencies of visible light, so this was used to create a strong contrast with the accent yellow. Gotham and Optician Sans have been used for a clean and balanced logotype. Optician Sans is a modern font based on historical eye charts.

Focus

Radar

This logo features radar inspired lines that connect to an eye shape, this in turn communicates that the vision is expanding to reflect the purpose and functionality of the software. We deliberately wanted the lines to be thick, as this high contrast will help people with visual impairments to see the logo clearer. The added benefit is that the logo will still be visible at small sizes, such as when being viewed on a mobile screen. There are two layout options which offers flexibility when considering placing the logo.

Radar

Lens

This concept is simple and minimal, with design characteristics that are associated with a technology-based brand. The outer gradient effect links to the blurred blind spots that people living with visual field loss experience. This concept has great animation potential, as the gradient outer layers could slide and join.

Lens

The Final Version

Once a review of the concepts had been conducted by the client, you can see how certain elements from each were taken and incorporated into the final version.

We have used two fonts (Optician Sans & Fieldwork font) to enable the distinction between AR (which needs to be used as uppercase) and eye (too allow for lowercase script).

Following a further round of refinements, the logo was approved, allowing us to progress with the website.

A Reye Logo2

Developing the Website

In order for AReye to be promoted for funding and research support, the team needed a website that showcased the technology in a clear and concise way.

As a result, we needed to incorporate details of the product, the team behind the research and development, and an animated video to showcase what it is like to experience Visual Field Loss. By showcasing these elements, we were able to clearly demonstrate the solution that AReye provides.

Having developed the logo and underlying branding, we aimed to incorporate much of this styling into the new site. This was really fun to do, as we have included Optisian Sans as the primary font, along with patterns that simulate vision loss by incorporating blurring.

A Reye trio phone
Stagetext pattern bg 2x Blue2

Animation

They say that an image paints a thousand words, if this is true, a video must paint a thousand pictures. This is definitely the case when it comes to showcasing what people living with visual field loss experienceon a daily basis.

Part of our work with the team at AReye, was to create a two minute video, that clearly demonstrates what their software solution sets out to achieve. It’s when seeing, first-hand, the life changing impact of AReye.

For the animation, we began by developing a storyboard. The purpose of this is to show the specific timings for each of the individual elements that will be included, along with images to show central design themes and key features. Following the initial storyboard, there are often several amendment and feedback rounds that once agreed, will form the blueprint for the final video.

Storyboard A Reye Street Artwork 01

This is Fever helped us create a new logo, as well as a website (from scratch) and interactive animation to showcase our invention.

We were on a tight schedule and the team met the deadline and worked around our amends and feedback. We would definitely highly recommend this agency. The team of designers and web developers are knowledgeable experts and the support team was friendly and kept us up-to-date throughout the process.

Anya Visegorodceva - Knowledge Exchange Officer at The University of Essex
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