Chelmsford City Council
Supporting marketing communications.
Supporting marketing communications
Chelmsford City Council approached us in 2018 to discuss the need for support with design and marketing campaigns across the council’s various properties — initially the Riverside sports and leisure centre. This was a success and led to us securing further design support for Chelmsford Museum.
Sports centre campaigns
Our first campaign promoted a single membership across all four sports centres during Christmas — titled “Look after your Elf” — it was well-received and successfully led onto larger projects for the following six months, with a later focus promoting the launch for the new Riverside leisure centre.
We fulfilled Chelmsford City Sport’s desire to engage the local community by using wit in all the messaging and carefully sourcing images of natural-looking subjects as opposed to images of people with intimidatingly well-sculpted bodies. This realist approach made it more relatable for every-day people and has set the tone for all the sports campaigns since.
Our Chelmsford
Launching alongside the opening of the new Riverside sports centre, OurChelmsford is a flexible membership tailored to an individual’s lifestyle. It provides many benefits and allows access to any of the four leisure centres.
We developed ideas for the OurChelmsford campaign, using objects to convey the idea of transitioning between work, life, and leisure. We produced a range of visuals for the various deliverables which allowed the campaign to gain a lot of momentum — so much so that membership applications far exceeded expectations.
