Growing an eCommerce site to be proud of

Thurlow Nunn Standen


2020 - Present



Who it’s for

Growing an eCommerce site to be proud of

Thurlow Nunn Standen are agricultural machinery dealers that have been trading since 1875, giving them strong roots in the past but with a clear vision for future growth and opportunity.

Thurlow Nunn Standen have five branches across East Anglia and operate as the main dealer for leading brands such as Massey Ferguson, Fendt, Valtra, and Manitou, along with holding franchises for many other complementary brands such as Kubota, SUMO, HE-VA, Opico, Claydon, Kverneland, and more.

How we did it

Strong roots to the past

Having become aware of This is Fever by seeing other websites that we have produced, TNS contacted us to receive the full Fever treatment.

Their previous website had become outdated and lacked the much of the functionality that they required to drive their business forward.

As a result, they wanted to inject new life into their brand and provide unrivalled user experience (UX), that was built around improved functionality for users on all devices, while incorporating relevant calls to action throughout.

Looking to the future

As all styling and assets were to be used across all of their marketing material and their socials, we had this in the back of mind at all times when creating new designs.

To achieve this, we developed visuals that incorporated elements of the TNS logo that could be used in different applications.

We also created a range of patterns and repeat patterns that they could use, along with updating the colour palette.

Dynamic filtering

When designing a website, we spend a great deal of time developing the most effective way of converting page views into legitimate interest, inquiries, and sales.

Thurlow Nunn Standen’s site is a fully functioning eCommerce facility, that is used to sell their complete and comprehensive range of agricultural equipment, clothing, and new and used machinery.

In order to improve the overall user experience while searching for products, we integrated the Ajax Product Filter.


By implementing dynamic filtering, conversion rates are increased, along with improving the overall user satisfaction when using the site.

It was also essential for the new site to fully integrate with their existing stock management system, which in this case was Ibcos GOLD.

Alongside this, TNS’ site incorporates a host of added functionality, such as user reviews and Klarna integration.


Thank you for helping us to create a website and new online store which we are very proud of. The project was challenging, both in terms of the additional input from other teams within our business, but also the input from outside service providers for XML integration. Fever did a great job, and have continued to provide support following the launch.

Lisa Baker – Thurlow Nunn Standen
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