Design

Finding the right balance between upkeep and innovation in website management and marketing is becoming increasingly difficult. With the pressure to be innovative and forward thinking becoming more prevalent in the modern age, designers, developers and marketers are forced to chase after trends and new ideas. However, in the pursuit of fresh, out-of-the-box concepts it is important to remember to keep on top of the upkeep of both website and…

Design or function? Brains or beauty? This is what we’re asking today. How can website designers find the balance between making a high-performance website that is optimised to its full potential, while also ensuring that it is aesthetically pleasing and enjoyable to explore? There are a wide range of features to consider, as well as their individual impacts on both design and functionality. They span from the stylistic choices to…

Design in today's digital era has been honed and refined, so much so that we designers now know what to do to get a user's attention more easily. It’s no coincidence that the most successful web products have an easy-to-navigate system and a seamless user journey. In fact, much of their success can be owed to having a design that helps users get to their end goal without even realising…

Design fundamentals are a collection of essential elements, used as the basis to create engaging designs and user experiences. Some are obvious, others less so, and there are many iterations of design fundamentals out there; this is our take. Every designer should know, form follows function. This applies to practically any designer in any industry, and helps to reiterate that design exists for a purpose.  Although creativity can happen by…

You may or may not have heard the phrase ‘interactive design’, but it may not be what you think. Often, it can be confused with interactive elements, like animations or games. Interactive design, in fact, focuses on the interaction of a user on your website and how your design best accommodates them. Interactions can range from scrolling down the page to filling out that all-important contact form. Below we’re going…