Test It, Measure It

When it comes to getting results from marketing, guesswork is never the best plan! Any successful marketing strategy should start with research and adapt to get maximum return.

Air Options is an established air conditioning and heating business that provides their installation, maintenance and repair services to commercial organisations. With premises in London and Witham, Air Options covers the whole of London and the South-East.

Their approach to developing their website was refreshing! They agreed that taking the time to test layout and content options before committing to the tone and layout of the site was the right approach. Here at Fever, we know this better than most. When testing multiple home pages for our own site, we clocked a 213% increase in enquiries between the pages we trialled. With figures like that, this type of vital web research really shouldn’t be ignored.

It is amazing how subtle changes on a web page can have such a big impact on the user experience and effectiveness of the page. Simply testing and changing the style and location of a call-to-action link can make a huge difference to the number of people that actually take that next step and make direct contact. Don’t just take our word for it – let us prove it to you.

Google provides a solid and reliable testing platform, using its Content Experiments feature in Analytics. This allows you to set up multiple versions of the content, letting Google divide your traffic between the tests, and provides direct feedback on the performance of each.

So if you’re thinking about making some changes to your website, or creating a new site from scratch, contact us to find out how some upfront legwork can pay dividends in the long run.