It’s not enough to display information clearly, it must also be done so creatively.
Editorial design is all about getting the message across efficiently and effectively. Most importantly, it must be memorable. Over 90% of information transmitted to the brain is visual and is processed 60,000 times faster than plain text. Whether it’s an advert for a new product, or an informative spread showcasing facts and figures, how that information is displayed can make the difference between engaging the reader to find out more, or turning the next page.