Make Black Friday 2023 your most successful yet: boost your eCommerce sales with these expert quick tips
With Black Friday swiftly approaching, it’s natural to feel like time is running out to supercharge your eCommerce business for the shopping frenzy ahead. No need to worry, we’ve got your back with a strategic guide to ensure you make the most out of this Black Friday. As experienced marketers and the proud creators of the UK Dev Awards’ eCommerce website of the year, we understand what it takes to deliver a high-quality retail experience. Let’s dive into the top tips and quick wins that will elevate your Black Friday sales.
Whilst we are experts in WordPress WooCommerce sites, this advice applies for all retail websites including Shopify.
1. Elevate user experience with Hotjar
First things first, understand your customers’ journey through your site. Installing a tool like Hotjar allows you to measure and optimise your website’s user experience. Hotjar provides invaluable insights into how users navigate your site, where they encounter obstacles, and what captures their attention. Identify and address pain points to ensure a smooth and enjoyable shopping experience. Act now to enhance user satisfaction and boost conversion rates. The eCommerce managers we work with often find that Hotjar exposes a great deal of quick wins to improve user experience and maximise revenue. Black Friday is typically the busiest time for your business with a dramatic increase in sales, just think what an increase in your conversion rate of 2.5% to 3.5% will do for your revenue.
TIP: For many sites, we’ve found that the free version of Hotjar is often more than enough to start gaining valuables insights, so this is a brilliant low-cost way to drill down into user behaviour.
2. Create a seamless communication flow
Closing the communication loop is crucial for building trust and confidence with your customers. Leverage email automations to keep your audience informed without drowning in administrative tasks. Tools like Zapier empower you to work smarter, not harder. Set up automated emails to update customers on Black Friday deals, order confirmations, and shipping notifications. A well-informed customer is a satisfied customer, leading to increased loyalty and repeat business. In 2023, customers expect to be able to shop online at any hour of the day and so email automations is one way to keep up with your customers’ expectations without taking on 24 hour customer support.
3. Maximise profits with strategic upselling
Seize the opportunity when customers are ready to make a purchase by implementing upselling strategies. Create enticing bundles that complement their chosen products, encouraging them to add more to their cart. Remember, the momentum is high when a customer is ready to buy; capitalise on this by offering value-packed deals that enhance their shopping experience and increase your average transaction value. Implementing bundles and creating upselling opportunities is easy on WooCommerce, please get in touch if you’d like to learn more. We implemented this on Tuckwells and we were thrilled with the results.
Start the “Golden Quarter” strong
As you gear up for Black Friday and Cyber Monday, make some key changes to your site to maximise what’s known as the “Golden Quarter” in retail. Our expertise as award-winning designers and developers uniquely positions us to help you deliver a retail experience that stands out. Trust us to guide you through the intricacies of optimising your eCommerce platform for maximum performance during this critical sales period.
In summary, it’s not too late to implement these strategies and ensure a successful Black Friday 2023 for your eCommerce business. Take action now, and let’s make this Black Friday your most profitable one yet!
Here to help
Whether you have questions about the best payment gateway to use, you’re finding your online shop is running slowly or you are integrating with a complex stock management system such as Ibcos Gold, our friendly account managers are keen to chat with you and find a solution that maximises your eCommerce website’s success.