Showtime for a new website
We were delighted to be asked to look at the Theatre's website, shortly after successfully winning a pitch to rebrand the Theatre's talent development programme.
Having recently been appointed as their creative agency, we knew the timeframe to design, build and launch a new website and introduce a new brand was going to be tighter than an actor’s gusset on a hot day, but we like a challenge.
Primarily the requirement for the new Mercury Theatre website had to allow them more control over the content, giving them access to more options and specifically allowing them to include media rich content such as video. Naturally, like all of our websites, it had to work responsively as well.
We asked you to completely rebuild our site in under 10 weeks, you finished it with time to spare. Flexible & talented!Robin Cantrill-Fenwick, Director of Communications
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With a brief overview of the sitemap, we began with a wireframe design showing how the navigation and content will roughly be displayed, specifically on mobile and desktop.
Liaising with the Theatre’s team throughout the process, we soon moved onto design. With time against us, we made the decision to stick to the modular feel of the wireframe, allowing text, image and colour define the layout.
Part of the website had to feature a new brand, Mercury Rising. In short it is the title of a new campaign to engage the public to take part and donate towards the new refurbishment of the £8.7 million Theatre building. Going beyond the traditional theatre, making it more of a community hub, a place to meet, to be creative, drink tea and eat cake — Story Sharing, Memory Making, Life Changing, Mercury Rising.
We designed a logotype featuring these brand statements, shaping the ethos of Mercury Rising.
Our talented team of developers, were tasked to not only integrate the existing ticketing system into the website CMS, but utilise it for Mercury Rising’s illustrated donation page. Whereby the user would click on a part of the building and select the type of donation they wish to make, whether it be for a lighting rig or for some additional seating. Making the donation experience more rewarding and interactive for the user.
A few sweaty hours before the site was ready, it was taken to the Houses of Parliament for its official launch. Find out more here.
View The Mercury Theatre website here.