New website for sweet-free success
We will never look at cake the same way again!
Andy Daly, AKA The Sugar Doctor was introduced to us through one of our most active clients. A fully qualified Nutritional Therapist, Andy has achieved numerous accreditations throughout her career, and has developed specialist areas in gut-psychology and gut-physiology syndromes. Her committed passion and understanding has proven an invaluable tool on a personal level and for helping her clients with their issues.
So it’s fair to say, when we eat cake in the Fever studio, we can’t help but feel a little bit guilty, more so than we did before.
Andy needed a comprehensive online presence, whereby she could relay her knowledge and passion for a healthier lifestyle through blogs, news items and recipes, fundamentally to generate enquires for one-to-one consultations and to invite audiences to be part of various related industry events throughout the UK.
With the logo virtually established, we refined the colours and helped develop the brand style further through the initial design of the site, liaising closely with Grace and Andy throughout.
We explored using some web fonts to compliment the logo. To achieve the right tone they had to be soft, light and friendly. Therefore we decided on Sacramento, a handwritten style script for use as a display font and the Nunito family for the main body text and headers.
We were keen to explore a full screen site with side navigation for this project to allow for larger images and blocks of colour to surround the typography.
‘Live Sugar Safe’ was originally a concept which represented the dietary cycle of sugar in the form of an info graphic, backed up with some descriptive text. Originally planned for the homepage, we wanted to develop Live Sugar Safe as a series of illustrations to help tell a much broader story, conveying the truths and statistics about the dietary cycle of sugar consumption from an individual perspective, and its effects on obesity across the globe.
We created original illustrations to compliment the site’s fresh style, avoiding overused stock images in the process. The hand drawn, naive style offered contrast to the clean, sharp images used throughout the site and used a complimentary colour palette along with custom brush styles.
"You managed to create a website that is an extension of my persona, which I never imagined possible"Andy Daly, The Sugar Doctor
The site has only just been lunched, but it already projects a wealth of information and recipes for anybody interested to know more about the effects of sugar and how Andy can help individuals achieve a healthier lifestyle. If you wanted to know more about the effects of sugar and how you can improve your health and wellbeing without the sweet stuff, this is the place to go.
If you love cake, this might not be for you, but it could change your life for the better.