Website & Illustration
Putting some life back into the farm park website
After a successful meet and greet, we were appointed by Barleylands’ marketing team to work with them to re-design and build a better website.
Barleylands is a fun and educational farm park with lots to offer, plus plenty to see and do for all ages and groups, making their mark on the Billericay landscape.
The old Barleylands website was found to be very useful, but over time it had started to become bloated with repetitive information and busy user navigation, creating a headache for those who managed it with the added danger of customers dropping off the site before they even reached the checkout to purchase tickets. Luckily we were on board to help get things back into shape.
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“Please thank the entire team for their hard work on the site. We are delighted with the end result.”Chris Philpot
We not only looked at the look and feel of the website, but stripped out a lot of unnecessary content, refining the user navigation and enhancing the customer experience as a whole.
With the farm park, the craft village, the schools offering and the Essex County show, to name a few of the services and facilities, it was clear Barleylands had its fingers in many pies, with a lot of cooks to manage them. Catering for so many tastes was a challenge at first, but we succeeded to meet everybody’s needs.
Illustrations played an important role in the brand experience for Barleylands and they needed some attention. We revisited the illustrations several times, settling for a compromise between the old style and the new so they could work alongside the existing marketing material.
There were various technical aspects of the site, including an events timetable, which had to work responsively, and a weather widget, which allowed Barleylands to make recommendations to their visitors based on the type of weather for that day.
In addition to the technical and creative elements, the project also relied heavily on efficient project management and excellent communication, ensuring Barleylands met their launch deadline.
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