Complete website overhaul
Getting on track with one of Europe's largest construction equipment stockists
Originally founded in 1994 as one of Europe’s largest stockists of new construction equipment, Cautrac are a leading UK supplier of construction machines and parts and the continent’s largest supplier of new and used tracked dumpers and crawler carriers. With offices based in Colchester and Bolton, they are well known within their industry. They also supply a large variety of used, heavy construction machinery with more than 300 used machines in stock between depots. Stocked brands include: Morooka, Yanmar, Hitachi, Komatsu, Mitsubishi and Kubota.
Cautrac found Fever online and approached us to design and build a new website. The brief was to completely overhaul their website, with improved design, navigation with easy access to products and services, not to mention making it multi-device friendly.
Having established the sitemap, we moved onto the basic structure of the site using a wireframe design. Wire-framing a website is vital to our process because it helps us plan content structure and user navigation ahead of the design phase. This is also useful for the client to have an idea of how the site will be laid out for smaller mobile devices.
It was clear from the offset that most users of the site would be stereotypically male, heavy-handed, fried breakfast, builder types. Therefore, we knew the navigation had to be no-nonsense, accessible and easy to use, with bold type and good levels of contrast throughout.
Without reinventing the wheel, we had some creative freedom with the brand style of Cautrac. We introduced yellow to the colour palette as it was the dominant industry colour, without making it look too much like a certain yellow specific brand! Ahem.
The website’s sales heavily rely on photography. We felt it was important to show the machines in-situ, to see them in action, but to not distract too far away from the main products.
For product specific views, we wanted to have the majority of the machines presented quite large and isolated on a white background for greater impact. Luckily this approach was possible and very familiar to Cautrac, who had managed similar photoshoots in the past. They successfully instigated and arranged shots of all the required new machinery to be featured on the website.
From the early stages of design, bold colour and strong typography paved the way for the rest of the site. Coupled with professionally shot heavy machinery — all the elements came into place for a bold and engaging looking site.
Built in WordPress (we love WordPress) the development of the website, was overseen mostly by Cautrac’s Dan Cawley. We helped manage the integration of an external system, which handled Cautrac’s used equipment database, similar to an eccomerce platform. We catered for some changes throughout the build and offered training so that Cautrac could confidently manage their website going forward.
Why not head on over to Cautrac and check it out for yourself.
"Your ability to understand the needs of an industry so far removed from your own, is testament of your teams experience and skill" Dan Cawley