construction equipment website on track

Originally founded in 1994 as one of Europe’s largest stockists of new construction equipment, Cautrac is a leading UK supplier of construction machines and parts, and the continent’s largest supplier of new and used tracked dumpers and crawler carriers. With offices based in Colchester and Bolton, they are well known within their industry. They also supply a large variety of used heavy construction machinery, with more than 300 units in stock between depots. Stocked brands include: Morooka, Yanmar, Hitachi, Komatsu, Mitsubishi and Kubota.

Client

Cautrac

Sector

Construction

Year

2016-present

Deliverables

Hosting & Mainenance
Integrations
Web Design
Web Development

Customer-centric refurbishment

The brief was to completely overhaul their website, giving it an improved design and developing a product-centred navigation system to minimise the number of time customers need to spend browsing to find the correct product.

Having worked collaboratively to establish the sitemap, we moved onto the content structure of the site using a basic wireframe across mobile and desktop.

Digging into cultural influence

We had some creative freedom with the brand style of Cautrac, and introduced yellow to the colour palette, with it being the dominant industry colour. The website sales rely heavily on photography, so we worked with Cautrac to define a set style for the imagery required so the client could organise product shoots effectively.

Constructive integraiton

Built in WordPress, the website’s development was overseen mostly by Cautrac’s Dan Cawley. We facilitated the integration of an external system that handled Cautrac’s used equipment database, similar to an e-commerce platform. Post build, we offered training to enable Cautrac to confidently manage their website content going forward, while we continue to support their maintenance and security.

“Your ability to understand the needs of an industry so far removed from your own is a testament of your team’s experience and skill.” Dan Cawley, Cautrac Construction Machinery

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